About the Role
Lead and drive SawitPRO's commercial strategy, focusing on Customer research, customer prospecting and growth marketing for both B2B and B2C Customers of SawitPRO. There are 3 types of B2B customers of SawitPRO - crude palm oil mills, fresh fruit bunch suppliers and industry partners. B2C customers include individual players like smallholder plantation farmers, harvesters, drivers, etc. Finally, partners include players like Toko Tani, etc
Develop and execute a comprehensive customer demand generation strategy that aligns with SawitPRO's mission to create win-win-win for people, planet and prosperity through enhancing palm oil farming and business practices and increasing productivity of all its stakeholders
Through in-depth research, learn the motivation levels of each different type of customer, their pain points, business opportunities and growth prospects.
Be the in-house champion of all different types of customer personas, their pain points, motivations and business opportunities.
Design different types of customer experiences for each customer type through a combination of SawitPRO products like mobile apps, eCommerce, etc combined with SawitPRO services like loyalty programs, etc.
Head and participate in the different marketing campaigns and activities
Guide and collaborate with the social media teams for online marketing activities, online presence of SawitPRO and digital marketing
For offline marketing events, come up with creative and innovative ways to attract customer acquisition and revenue through excellent event management
Champion all the press releases on behalf of the company to showcase our collaboration with the industry, academic, investors
Cross team collaboration across product, sales, operations, marketing and technology to promote good understanding of the customer
Be an ecosystem builder
Requirements
Bachelor’s Degree in Computer Science, Business or Marketing discipline is required.Â
Min. 8 years’ experience working in business management, customer service, growth, sales, etc. in driving digital adoption among customers with independent P&L responsibilities
Min. 5 or more years of progressive leadership experience in leading cross-functional teams and enterprise wide programs, operating and influencing effectively across the organization and within complex contexts
Experience in innovating business models and developing new channels, business models or business transformation
Experience in consumer industries like fast moving consumer goods (FMCG), consumer banking, digital insurance, FinTech, sharing economy, etc. is preferred
Proven track record of program management from ideation to implementation of business transformation through digitalization
Palm oil industry knowledge would be helpful
About the Company
SawitPRO is a cutting-edge green digital agritech startup located in the heart of Jakarta. Our mission is to be the best innovator that improves the lives of everyone in the palm oil industry. Through our integrated end-to-end agri-platform, we create a win-win-win scenario for people, planet, and prosperity.
We provide integrated apps that connect the supply chain stakeholders in the palm oil industry (Mills, DO Agents, Smallholders, Harvesters, Drivers, etc.). Creating a digital ecosystem that essentially boosts their productivity with effortless work documentation, affordable yet original agri-inputs, and agronomist services.
Our commitment extends beyond providing innovative solutions; we aim to nurture every aspect of Indonesia's palm oil industry. By fostering growth and sustainability, we strive to bring positive change to the lives of individuals in the palm oil sector, one at a time.